Greenwillow Grains
Greenwillow Grains My marketing class case study is for a local organic grain business named Greenwillow Grains. I chose them as they have great products and I would like to see them be more successful. Greenwillow Grains started thinking about growing hard red wheat near Brownsville in 2003. The first planting and harvest did not produce much. But it proved the concept that red wheat could be grown locally. If the product could be grown here what are the opportunities for selling locally? Most people don’t buy raw grain and turn it into flour themselves, so somebody must change the grain into flour. Once they bought the milling machines they could turn grain into flour and they had a product they could market. Besides being locally owned and using locally sourced organic grains for their products, are there any other things that set them apart from the competition? The 2 main competitors for this food group are Bob’s red mill (Portland) and Grain Millers (Eugene). Neither